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Sway

The Irresistible Pull of Irrational Behavior

Sway( )
Author: Brafman, Ori
Brafman, Rom
ISBN:978-1-59887-630-7
Publication Date:Jun 2008
Publisher:HighBridge Company
Book Format:Downloadable audio file
List Price:USD $18.87
Book Description:

Weaving together colorful stories-about dot-com millionaires, game show audiences, NBA coaches, and the US Supreme Court-Sway tours the flip side of reason and points us toward a more rational life.

Author Biography
Brafman, Ori (Author)
Ori Brafman is a New York Times and Wall Street Journal bestselling author. Born in Israel, and raised in El Paso, Texas, he has been an entrepreneur most of his life in business, government, and the nonprofit sector. While in college, he co-founded Vegan Action, which helped bring vegan foods into college dining halls and now has a network of over thirty-six national and international chapters. He was also co-founder of Courtroom Connect, a courtroom technology company, and in 2001, he co-founded Global Peace Networks, a network of over 1000 CEOs working on peace and economic development projects.

Brafman has a B.A. in peace and conflict studies from UC Berkeley and an M.B.A. from Stanford University. He is considered an organizational expert and specializes in new ways of looking at business. His first book, The Starfish and the Spider (2006), was translated into 5 languages.

Brafman has appeared on ABC, National Public Radio, Wall Street Journal/MarketWatch video, and CSPAN, and has had speaking engagements at Microsoft, Amazon, Stanford Business School, Harvard Business School, and other organizations.

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