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Cómo Cambiar las Cosas Cuando Cambiar es Difícil

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Author: Heath, Dan
Heath, Chip
ISBN:978-0-307-74235-3
Publication Date:Apr 2011
Publisher:Knopf Doubleday Publishing Group
Imprint:Vintage Espanol
Book Format:Paperback
List Price:USD $16.95
Book Description:

¿Por qué es tan difícil lograr cambios duraderos en nuestros trabajos, nuestras comunidades y nuestras propias vidas? El obstáculo principal es un conflicto intrínsico en el cerebro, nos dicen Chip y Dan Heath, dos reconocidos especialistas en comportamiento organizacional. Los psicólogos han descubierto que la mente está gobernada por dos sistemas diferentes --la mente racional y la mente emocional-- que compiten por el control. La mente racional quiere un...
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Book Details
Pages:320
Detailed Subjects: Psychology / General
Physical Dimensions (W X L X H):5.2 x 8 x 0.68 Inches
Book Weight:0.65 Pounds
Author Biography
Heath, Dan (Author)
Dan Heath, is an American bestselling author, and speaker. He, along with his brother Chip Heath, has co-authored three books, Switch: How to Change Things When Change Is Hard, Made to Stick: Why Some Ideas Survive and Others Die, and Decisive. He is also a columnist for Fast Company magazine. Made to Stick, was named the Best Business Book of the Year, was on the BusinessWeek bestseller list for 24 months, and has been translated into 29 languages. In 2013, his title Decisive made The New York Times Best Seller List.

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