Textuality and Contextuality Cross-Cultural Advertising from the Perspective of High- vs. Low-Context Cultures in Europe |
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| Author:
| Smolińska, Aneta |
| Series title: | Sprachkoennen und Sprachbewusstheit in Europa / Language Competence and Language Awareness in Europe Ser. |
| ISBN: | 978-3-631-66877-1 |
| Publication Date: | Jun 2017 |
| Publisher: | Peter Lang GmbH, Internationaler Verlag der Wissenschaften
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| Book Format: | Hardback |
| List Price: | USD $90.50 |
Book Description:
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Exploring the genre of advertising in three European languages (British English, French and Polish), this volume offers a contrastive study of the differences between high- and low-context cultures. Aspects covered include the use of foreign languages, the relation between text and images and the interaction between advertising images and readers.
Exploring the genre of advertising in three European languages (British English, French and Polish), this volume offers a contrastive study of the differences between high- and low-context cultures. Aspects covered include the use of foreign languages, the relation between text and images and the interaction between advertising images and readers.