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The 6 Imperatives of Marketing

Lessons from the World's Best Companies

The 6 Imperatives of Marketing( )
Author: Magrath, Allan J.
ISBN:978-0-8144-5042-0
Publication Date:Feb 1992
Publisher:AMACOM
Book Format:Hardback
List Price:USD $22.95
Book Details
Pages:208
Detailed Subjects: Business & Economics / Marketing / General
Physical Dimensions (W X L X H):5.85 x 8.97 Inches
Book Weight:1.047 Pounds



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