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The Art of Membership

How to Attract, Retain and Cement Member Loyalty

The Art of Membership( )
Author: Jacobs, Sheri
Series title:The ASAE Ser.
ISBN:978-1-118-63308-3
Publication Date:Jan 2014
Publisher:John Wiley & Sons, Incorporated
Imprint:Jossey-Bass
Book Format:Ebook
List Price:Contact Supplier contact
Book Description:

Member engagement, recruitment, and retention are fundamental activities that all membership organizations must master to ensure the growth and viability of their organizations over the long term. The Art of Membership by Sheri Jacobs, CAE, provides associations and membership organizations with the practical tools they need to build a loyal and diverse membership base over the long term. Readers will be able to put the tools to work immediately regardless organization size,...
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Book Details
Pages:250
Detailed Subjects: Social Science / General



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