The Challenge of Remaining Innovative Insights from Twentieth-Century American Business |
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| Editor:
| Clarke, Sally H.
Lamoreaux, Naomi R.
Usselman, Steven W. |
| Series title: | Innovation and Technology in the World Economy Ser. |
| ISBN: | 978-0-8047-5892-5 |
| Publication Date: | Mar 2009 |
| Publisher: | Stanford University Press
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| Book Format: | Hardback |
| List Price: | USD $65.00 |
Book Description:
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The Challenge of Remaining Innovative explores how innovation is a complex phenomenon that may be organizational as well as technological, that operates both within firms and across the broader economy, and that involves matters not just of research and development but also of marketing, design, and government relations. The contributions in this volume explore two main themes: the challenge of remaining innovative and the necessity of managing institutional boundaries in doing so.
The Challenge of Remaining Innovative explores how innovation is a complex phenomenon that may be organizational as well as technological, that operates both within firms and across the broader economy, and that involves matters not just of research and development but also of marketing, design, and government relations. The contributions in this volume explore two main themes: the challenge of remaining innovative and the necessity of managing institutional boundaries in doing so.