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The Challenge of Remaining Innovative

Insights from Twentieth-Century American Business

The Challenge of Remaining Innovative( )
Editor: Clarke, Sally H.
Lamoreaux, Naomi R.
Usselman, Steven W.
Clarke, Sally
Lamoreaux, Naomi
Usselman, Steven
Series title:Innovation and Technology in the World Economy Ser.
ISBN:978-0-8047-5892-5
Publication Date:Mar 2009
Publisher:Stanford University Press
Book Format:Hardback
List Price:USD $45.00
Book Description:

The Challenge of Remaining Innovative explores how innovation is a complex phenomenon that may be organizational as well as technological, that operates both within firms and across the broader economy, and that involves matters not just of research and development but also of marketing, design, and government relations. The contributions in this volume explore two main themes: the challenge of remaining innovative and the necessity of managing institutional boundaries in doing so.

Book Details
Pages:368
Detailed Subjects: Technology & Engineering / General
Business & Economics / Research & Development
Business & Economics / General
Physical Dimensions (W X L X H):6 x 9 x 1 Inches
Book Weight:1.397 Pounds



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