The Corporate Eye Photography and the Rationalization of American Commercial Culture, 1884-1929 |
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| Author:
| Brown, Elspeth H. |
| Series title: | Studies in Industry and Society Ser. |
| ISBN: | 978-0-8018-8970-7 |
| Publication Date: | Mar 2008 |
| Publisher: | Johns Hopkins University Press
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| Book Format: | Paperback |
| List Price: | USD $34.00 |
Book Description:
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In the late nineteenth century, corporate managers began to rely on photography for everything from motion studies to employee selection to advertising. This practice gave rise to many features of modern industry familiar to us today: consulting, ''scientific'' approaches to business practice, illustrated advertising, and the use of applied ......
In the late nineteenth century, corporate managers began to rely on photography for everything from motion studies to employee selection to advertising. This practice gave rise to many features of modern industry familiar to us today: consulting, ''scientific'' approaches to business practice, illustrated advertising, and the use of applied ......