The Curse of the Mogul What's Wrong with the World's Leading Media Companies |
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| Author:
| Knee, Jonathan A.
Seave, Ava
Greenwald, Bruce C. |
| ISBN: | 978-1-59184-264-4 |
| Publication Date: | Oct 2009 |
| Publisher: | Penguin Publishing Group
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| Imprint: | Portfolio |
| Book Format: | Hardback |
| List Price: | USD $26.95 |
Book Description:
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Three economists ask why media companies generate consistently bad financial results.
Three economists ask why media companies generate consistently bad financial results.