The Development of Scientific Marketing in the Twentieth Century Research for Sales in the Pharmaceutical Industry |
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| Author:
| Gaudilliere, Jean-Paul |
| Series title: | Studies for the Society for the Social History of Medicine Ser. |
| ISBN: | 978-1-315-65370-9 |
| Publication Date: | Oct 2015 |
| Publisher: | Taylor & Francis Group
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| Imprint: | Routledge |
| Book Format: | Digital (delivered electronically) |
| List Price: | USD $54.95 |
Book Description:
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The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.
The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.