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The Dragonfly Effect

Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change

The Dragonfly Effect( )
Author: Aaker, Jennifer
Smith, Andy
Foreword by: Heath, Chip
Afterword by: Ariely, Dan
As told to: Adler, Carlye
ISBN:978-0-470-61415-0
Publication Date:Sep 2010
Publisher:John Wiley & Sons, Incorporated
Imprint:Jossey-Bass
Book Format:Hardback
List Price:USD $25.95
Book Description:

Proven strategies for harnessing the power of social media to drive social change

Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference.

Book Details
Pages:240
Detailed Subjects: Business & Economics / Management
Business & Economics / Personal Success
Social Science / Sociology / General
Computers / Web / Social Media
Physical Dimensions (W X L X H):5.694 x 8.307 x 0.909 Inches
Book Weight:0.788 Pounds
Author Biography
Aaker, Jennifer (Author)
Chip Heath, is an American bestselling author, and speaker. He, along with his brother Dan Heath, has co-authored three books, Switch: How to Change Things When Change Is Hard, Made to Stick: Why Some Ideas Survive and Others Die, and Decisive. He is also a columnist for Fast Company magazine. Made to Stick, was named the Best Business Book of the Year, was on the BusinessWeek bestseller list for 24 months, and has been translated into 29 languages. In 2013, his title Decisive made The New York Times Best Seller List.

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