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The Dragonfly Effect

Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change

The Dragonfly Effect( )
Author: Aaker, Jennifer
Smith, Andy
As told to: Adler, Carlye
Foreword by: Heath, Chip
Afterword by: Ariely, Dan
ISBN:978-0-470-88559-8
Publication Date:Aug 2010
Publisher:John Wiley & Sons, Incorporated
Imprint:Jossey-Bass
Book Format:Ebook
List Price:Contact Supplier contact
Book Description:

Proven strategies for harnessing the power of social media to drive social change

Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named for the only insect that is able to move in any direction when its...
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Author Biography
Aaker, Jennifer (Author)
Chip Heath, is an American bestselling author, and speaker. He, along with his brother Dan Heath, has co-authored three books, Switch: How to Change Things When Change Is Hard, Made to Stick: Why Some Ideas Survive and Others Die, and Decisive. He is also a columnist for Fast Company magazine. Made to Stick, was named the Best Business Book of the Year, was on the BusinessWeek bestseller list for 24 months, and has been translated into 29 languages. In 2013, his title Decisive made The New York Times Best Seller List.

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