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The Four

The Hidden DNA of Amazon, Apple, Facebook, and Google

The Four( )
Author: Galloway, Scott
Publication Date:Oct 2017
Publisher:Penguin Publishing Group
Imprint:Portfolio Trade
Book Format:Hardback
List Price:USD $28.00
Book Description:

NEW YORK TIMES BESTSELLER USA TODAY BESTSELLER Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong.  For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying...
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Author Biography
Galloway, Scott (Author)
Scott Galloway is a professor at New York University's Stern School of Business, where he teaches brand strategy and digital marketing to second-year MBA students. A serial entrepreneur, he has founded nine firms, including L2, Red Envelope, and Prophet. In 2012, he was named one of the "World's 50 Best Business School Professors" by Poets & Quants. His weekly YouTube series, "Winners and Losers," has generated tens of millions of views.

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