The Innovator's Book Rules for Rebels, Mavericks and Innovators |
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| Author:
| Mckeown, Max |
| Series title: | Concise Advice Ser. |
| ISBN: | 978-1-912555-43-7 |
| Publication Date: | Oct 2019 |
| Publisher: | LID Publishing
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| Book Format: | Hardback |
| List Price: | USD $14.95 |
Book Description:
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Both enlightening and entertaining, Dr Max Mckeown delivers concise advice on how to move from original insights to new ideas, and from new ideas to valuable real-world innovation. You' ll learn how to increase creativity, understand the psychology of thinking differently, encourage collaboration, co-create with customers, overcome indifference, create an idea-hungry culture, rid yourself of creativity zombies and get to innovation paradise. Drawing on over 30 years of the author's...
More DescriptionBoth enlightening and entertaining, Dr Max Mckeown delivers concise advice on how to move from original insights to new ideas, and from new ideas to valuable real-world innovation. You' ll learn how to increase creativity, understand the psychology of thinking differently, encourage collaboration, co-create with customers, overcome indifference, create an idea-hungry culture, rid yourself of creativity zombies and get to innovation paradise. Drawing on over 30 years of the author's research and experience, this honest, straight-to-the-point playbook can be dipped into or read cover to cover, giving you important reminders and guidance in how to make new ideas useful. Are you ready to change the world?