The Marketing Century How Marketing Drives Business and Shapes Society |
|
| Author:
| The CIM, |
| Editor:
| Kourdi, Jeremy |
| ISBN: | 978-0-470-66015-7 |
| Publication Date: | Mar 2011 |
| Publisher: | John Wiley & Sons, Incorporated
|
| Imprint: | Wiley |
| Book Format: | Hardback |
| List Price: | USD $38.00 |
Book Description:
|
Written to celebrate the Institute′s centenary, The Marketing Century explains: how the key elements of marketing have developed; how the various aspects of marketing contribute to performance; what it is that great marketers do; and how the discipline of marketing may develop in the future.
Written to celebrate the Institute′s centenary, The Marketing Century explains: how the key elements of marketing have developed; how the various aspects of marketing contribute to performance; what it is that great marketers do; and how the discipline of marketing may develop in the future.