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The Marketing Power of Emotion
The Marketing Power of Emotion
(
)
Author:
O'Shaughnessy, John
O'Shaughnessy, Nicholas J.
ISBN:
978-1-4237-6316-1
Publication Date:
Jan 2003
Publisher:
Ebsco Publishing
Book Format:
Ebook
List Price:
USD $24.50
Buy Now
Book Details
Detailed Subjects:
Business & Economics / Consumer Behavior
Education / Decision-Making & Problem Solving
Psychology / Emotions
Business & Economics / Advertising & Promotion
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