The Michelin Men

Driving an Empire

(

)

Author:

Lottman, Herbert R.

ISBN:

978-1-86064-896-0

Publication Date:

Jan 2004

Publisher:

I. B. Tauris & Company, Limited

Book Format:

Hardback

List Price:

USD $68.00

Book Description:

This is the remarkable story of how two brothers - Edouard and Andre Michelin - turned a sleepy, family tyre firm in the heart of rural France into one of the most innovative and successful industrial empires in the world. Edouard, a landscape painter at the Ecole des Beaux Arts, displayed an engineering genius for tyre-making and product innovation, whilst Andre, trained as an engineer, displayed a creative genius for advertising and marketing. Together they kick-started the world...
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Book Details

Pages:	320
Detailed Subjects:	Technology & Engineering / Manufacturing
Physical Dimensions (W X L X H):	6.44 x 9.35 x 1.19 Inches
Book Weight:	1.39 Pounds

Author Biography

Lottman, Herbert R. (Author)

Herbert Lottman was a journalist, biographer, and historian of French intellectual life. After World War II, he moved to Paris, France. He wrote a variety of articles and reviews for several American periodicals including Harper's, Saturday Review, the New York Times, and the New York Times Book Review. He was Publisher's Weekly's European correspondent for more than 30 years. After leaving Publisher's Weekly, he began contributing a regular European column to Bookseller.

He wrote several books about France and its literary culture. He also wrote a series of authoritative studies of French authors Camus, Flaubert, Colette, and Jules Verne. After suffering through several degenerative diseases including Parkinson's and Alzheimer's, he died on August 27, 2014 at the age of 87.

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