The Nature and Origins of Mass Opinion |
|
| Author:
| Zaller, John R. |
| Series title: | Cambridge Studies in Public Opinion and Political Psychology Ser. |
| ISBN: | 978-0-511-81869-1 |
| Publication Date: | Jun 2012 |
| Publisher: | Cambridge University Press
|
| Book Format: | Digital download and online |
| List Price: | USD $225.00 |
Book Description:
|
This 1992 book explains how people acquire political information from elites and the mass media and convert it into political preferences. Using numerous specific examples, Zaller applies this theory to the dynamics of public opinion on subjects such as domestic and foreign policy, trust in government and racial equality, as well as voting behaviour in U.S. House, Senate, and presidential elections.
This 1992 book explains how people acquire political information from elites and the mass media and convert it into political preferences. Using numerous specific examples, Zaller applies this theory to the dynamics of public opinion on subjects such as domestic and foreign policy, trust in government and racial equality, as well as voting behaviour in U.S. House, Senate, and presidential elections.