The PDMA Handbook of New Product Development |
|
| Editor:
| Kahn, Kenneth B. |
| Contribution by:
| Product Development & Management Association Staff, |
| ISBN: | 978-0-471-48524-7 |
| Publication Date: | Oct 2004 |
| Publisher: | John Wiley & Sons, Incorporated
|
| Imprint: | Wiley |
| Book Format: | Hardback |
| List Price: | USD $130.00 |
Book Description:
|
In this Second Edition, experts in each area involved in new product development present the best practices for the industry.
In this Second Edition, experts in each area involved in new product development present the best practices for the industry.