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The Philosophy of Branding

Great Philosophers Think Brands

The Philosophy of Branding( )
Author: Braun, Thom
ISBN:978-0-7494-4193-7
Publication Date:Jul 2004
Publisher:Kogan Page, Limited
Book Format:Hardback
List Price:USD $14.95
Book Description:

Thom Braun takes us into the minds of the worlds greatest Western thinkers... ...to reveal what they might say about branding if they were alive today.

Book Details
Pages:192
Detailed Subjects: Reference / Consumer Guides
Business & Economics / Reference
Business & Economics / Marketing / General
Physical Dimensions (W X L X H):5.14 x 7.54 x 0.79 Inches
Book Weight:0.6 Pounds



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