The Philosophy of Branding Great Philosphers Think Brands |
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| Author:
| Braun, Thom |
| ISBN: | 978-1-280-43524-9 |
| Publication Date: | Feb 2004 |
| Publisher: | Kogan Page, Limited
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| Book Format: | Ebook |
| List Price: | USD $25.06 |
Book Description:
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Thom Braun takes readers into the minds of some of the world's greatest Western thinkers to find out what they might say about branding if they were alive today. The text is filled with contemporary examples, pragmatic insights and summaries of each philosopher's top tips.
Thom Braun takes readers into the minds of some of the world's greatest Western thinkers to find out what they might say about branding if they were alive today. The text is filled with contemporary examples, pragmatic insights and summaries of each philosopher's top tips.