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The Philosophy of Branding

Great Philosphers Think Brands

The Philosophy of Branding( )
Author: Braun, Thom
Publication Date:Feb 2004
Publisher:Kogan Page, Limited
Book Format:Ebook
List Price:USD $25.06
Book Description:

Thom Braun takes readers into the minds of some of the world's greatest Western thinkers to find out what they might say about branding if they were alive today. The text is filled with contemporary examples, pragmatic insights and summaries of each philosopher's top tips.

Book Details

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