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The Sign of the Burger

Mcdonald's and the Culture of Power

The Sign of the Burger( )
Author: Kincheloe, Joe
Series title:Labor in Crisis Ser.
ISBN:978-1-56639-932-6
Publication Date:Apr 2002
Publisher:Temple University Press
Book Format:Paperback
List Price:USD $28.95
Book Description:

"I didn't want to remain a hick from the mountains... In my cultural naivete I saw McDonald's as a place somehow where modern culture capital could be dispensed. Keeping these memories in mind as years later I monitored scores of conversations about the Golden Arches in the late 1990's, it became apparent that McDonald's is still considered a marker of a modern identity."So begins a complicated journey into the power of one of the most recognizable signs of American capitalism: The...
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