The Sports Event Management and Marketing Playbook |
|
Author:
| Supovitz, Frank Goldblatt, Joe |
Series title: | The Wiley Event Management Ser. |
ISBN: | 978-0-471-46007-7 |
Publication Date: | Sep 2004 |
Publisher: | John Wiley & Sons, Incorporated
|
Imprint: | Wiley |
Book Format: | Hardback |
List Price: | USD $94.95 |
Book Description:
|
A successful sports event requires a planner that can read signals from their market and plan strategically to maintain sponsors and fill an arena.
A successful sports event requires a planner that can read signals from their market and plan strategically to maintain sponsors and fill an arena.