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The Sports Event Management and Marketing Playbook

The Sports Event Management and Marketing Playbook( )
Author: Supovitz, Frank
Goldblatt, Joe
Series title:The Wiley Event Management Ser.
ISBN:978-0-471-46007-7
Publication Date:Sep 2004
Publisher:John Wiley & Sons, Incorporated
Imprint:Wiley
Book Format:Hardback
List Price:USD $94.95
Book Description:

A successful sports event requires a planner that can read signals from their market and plan strategically to maintain sponsors and fill an arena.

Book Details
Pages:496
Detailed Subjects: Sports & Recreation / Business Aspects
Physical Dimensions (W X L X H):7.625 x 9.321 x 1.505 Inches
Book Weight:0.002 Pounds



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