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The Substance of Style

How the Rise of Aesthetic Value Is Remaking Commerce, Culture, and Consciousness

The Substance of Style( )
Author: Postrel, Virginia
ISBN:978-0-06-185286-2
Publication Date:Mar 2009
Publisher:HarperCollins Publishers
Imprint:HarperCollins e-books
Book Format:Ebook
List Price:Contact Supplier contact Contact Supplier contact
Book Description:

Whether it's sleek leather pants, a shiny new Apple computer, or a designer toaster, we make important decisions as consumers every day based on our sensory experience. Sensory appeals are everywhere, and they are intensifying, radically changing how Americans live and work. The twenty-first century has become the age of aesthetics, and whether we realize it or not, this influence has taken over the marketplace, and much more.

In this penetrating, keenly observed book,...
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Book Details
Pages:272



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