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Tipping Point

Tipping Point( )
Author: Gladwell, Malcolm
ISBN:978-1-61383-631-6
Publication Date:Nov 2012
Publisher:Perfection Learning Corporation
Book Format:Hardback
List Price:USD $27.00
Book Description:

According to Malcolm Gladwell, small changes have been shown to be more effective than large ones in tipping or creating either positive or negative epidemics in areas as widely varied as human health, society, and culture.

Author Biography
Gladwell, Malcolm (Author)
In 2005, Time named Malcolm Gladwell one of its 100 most influential people. He is the author of three books, each of which reached number one on the New York Times Best Seller list. They are: The Tipping Point, Blink, and Outliers. His fourth book, What the Dog Saw and Other Adventures was published in 2009.

He is a is a British-born Canadian journalist and author. Gladwell was a reporter for the Washington Post from 1987 to 1996, working first as a science writer and then as New York City bureau chief. Since 1996, he has been a staff writer for The New Yorker. He graduated with a degree in history from the University of Toronto's Trinity College in 1984.

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