Search Type
  • All
  • Subject
  • Title
  • Author
  • Publisher
  • Series Title
Search Title

Download

Trade-Off

Why Some Things Catch On, and Others Don't

Trade-Off( )
Author: Maney, Kevin
ISBN:978-1-299-20917-6
Publication Date:Jan 2009
Publisher:The Crown Publishing Group
Imprint:Crown Business
Book Format:Ebook
List Price:USD $45.00
Book Description:

A Fresh and Important New Way to Understand Why We Buy Why did the RAZR ultimately ruin Motorola? Why does Wal-Mart dominate rural and suburban areas but falter in large cities? Why did Starbucks stumble just when it seemed unstoppable? The answer lies in the ever-present tension between fidelity (the quality of a consumer's experience) and convenience (the ease of getting and paying for a product). In "Trade-Off, " Kevin Maney shows how these conflicting forces determine...
More Description

Book Details



Featured Books

The Other Woman
Jones, Sandie
Paperback: $12.00
Cinema Speculation
Tarantino, Quentin
Paperback: $21.00
Meditations
Aurelius, Marcus
Paperback: $14.99

Rate this title:

Select your rating below then click 'submit'.






I do not wish to rate this title.