Trading Up Why Consumers Want New Luxury Goods--And How Companies Create Them |
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| Author:
| Silverstein, Michael J.
Fiske, Neil
Butman, John |
| ISBN: | 978-1-59184-070-1 |
| Publication Date: | Apr 2008 |
| Publisher: | Penguin Publishing Group
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| Imprint: | Portfolio |
| Book Format: | Paperback |
| List Price: | USD $16.00 |
Book Description:
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In dozens of categories, 'new luxury' brands sell at huge premiums over conventional goods, and in much larger volumes than traditional 'old luxury' goods. Trading Up is the definitive book on this growing trend.
In dozens of categories, 'new luxury' brands sell at huge premiums over conventional goods, and in much larger volumes than traditional 'old luxury' goods. Trading Up is the definitive book on this growing trend.