Unscripted

As the star of long-running BBC series The Apprentice Lord Sugar has been hiring and firing, setting challenges and cutting through bullshit for ten years. Now, in the book his fans have been waiting for, he reveals how a straight-talking businessman took on the arty-farty world of television, crossing swords with creative geniuses, loud mouthed critics and assorted wannabees. He tells us what he thought of the candidates - the big egos, backbiting and barefaced lying as well as the...
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As the star of long-running BBC series The Apprentice Lord Sugar has been hiring and firing, setting challenges and cutting through bullshit for ten years. Now, in the book his fans have been waiting for, he reveals how a straight-talking businessman took on the arty-farty world of television, crossing swords with creative geniuses, loud mouthed critics and assorted wannabees. He tells us what he thought of the candidates - the big egos, backbiting and barefaced lying as well as the talent that shone through. He shares his favourite best and worst moments, and explains his hiring and firing decisions in depth. He describes working with Nick Hewer, Margaret Mountford and Karren Brady, as well as the interviewers, all of whom have a history with him. He also tells us what happened to the winners once the cameras stopped rolling. Studded with essential business lessons and trenchant advice, this is Alan Sugar at his most entertaining and opinionated best.