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What Americans Really Want... Really

The Truth about Our Hopes, Dreams, and Fears

What Americans Really Want... Really( )
Author: Luntz, Frank I.
ISBN:978-1-4013-1041-7
Publication Date:Sep 2010
Publisher:Hyperion Press
Book Format:Paperback
List Price:USD $15.99
Book Description:

No one in America has done more observing of more people in the last five years than Frank Luntz. In Words That Work (Hyperion, 2008), Luntz demonstrated how the power of language affects what people buy, who they vote for and what they believe in. In this new book, he pulls from his unparalleled insider knowledge to get at the heart of what Americans are thinking, saying and feeling. Luntz disassembles the preconceived notions the world has about America and lays bare all the pieces...
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Book Details
Pages:336
Detailed Subjects: Psychology / Social Psychology
Social Science / Sociology / General
Business & Economics / Economics / General
Social Science / Ethnic Studies / General
Physical Dimensions (W X L X H):5.75 x 9 x 0.75 Inches
Book Weight:0.909 Pounds



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