When Marketing Becomes a Minefield |
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| Contribution by:
| Harvard Business School Staff, |
| Author:
| Fryer, Bronwyn
Johnson, Brian
Nunes, Paul |
| Series title: | Harvard Business Review Management Dilemas Ser. |
| ISBN: | 978-1-59139-505-8 |
| Publication Date: | Jun 2004 |
| Publisher: | Harvard Business Review Press
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| Book Format: | Paperback |
| List Price: | USD $19.95 |
Book Description:
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