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Why CRM Doesn't Work

How to Win by Letting Customers Manage the Relationship

Why CRM Doesn't Work( )
Author: Newell, Frederick
Foreword by: Godin, Seth
Series title:Bloomberg Ser.
Publication Date:Apr 2003
Publisher:John Wiley & Sons, Incorporated
Imprint:Bloomberg Press
Book Format:Hardback
List Price:USD $29.95
Book Description:

A bestselling author and international marketing consultant explains how great companies have shifted from the outdated, sales-oriented Customer Relationship Management (CRM) to the bold solution of Customer Management of Relationships (CMR) to satisfy and sell to today's customer.

Book Details
Detailed Subjects: Business & Economics / Customer Relations
Physical Dimensions (W X L X H):6.29 x 9.263 x 1.041 Inches
Book Weight:1.44 Pounds
Author Biography
Newell, Frederick (Author)
Bestselling business book author, entrepreneur, and speaker Seth Godin was born on July 10, 1960. He graduated from Tufts University in 1982 and earned an MBA in marketing from Stanford Business School. Godin worked as a brand manager for Spinnaker Software and founded his own book packaging business, followed by the online marketing company Yoyodyne. He was a vice president of direct marketing for Yahoo, and in 2006 he launched the popular community website Squidoo.


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