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Word of Mouth Marketing

How Smart Companies Get People Talking

Word of Mouth Marketing( )
Author: Sernovitz, Andy
Foreword by: Godin, Seth
Afterword by: Kawasaki, Guy
ISBN:978-1-4277-9861-9
Publication Date:Feb 2009
Publisher:Kaplan Publishing
Book Format:Paperback
List Price:USD $24.95
Book Description:

Who Is Talking About You?

Master the art of word of mouth marketing with this practical hands-on guide.

With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the worlds most respected and profitable companies get their best customers for free through the power of word of mouth.

Learn the five essential ......

Book Details
Pages:206
Detailed Subjects: Business & Economics / Advertising & Promotion
Business & Economics / Marketing / General
Physical Dimensions (W X L X H):6 x 9 Inches
Author Biography
Sernovitz, Andy (Author)
Bestselling business book author, entrepreneur, and speaker Seth Godin was born on July 10, 1960. He graduated from Tufts University in 1982 and earned an MBA in marketing from Stanford Business School. Godin worked as a brand manager for Spinnaker Software and founded his own book packaging business, followed by the online marketing company Yoyodyne. He was a vice president of direct marketing for Yahoo, and in 2006 he launched the popular community website Squidoo.

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