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Words That Work

It's Not What You Say, It's What People Hear

Words That Work( )
Author: Luntz, Frank I.
ISBN:978-1-4013-0929-9
Publication Date:Aug 2008
Publisher:Hyperion Press
Book Format:Paperback
List Price:USD $17.99
Book Description:

A behind-the-scenes look at how the tactical use of words and phrases affects what people buy, who they vote for and even what they believe. With chapters like The 10 Rules of Effective Language and 21 Words and Phrases for the 21st Century, Luntz examines how choosing the right words is essential to getting what people want. Now with an all-new chapter on the language of the 2008 Presidential elections.



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