You Don't Own Me How Mattel V. MGA Entertainment Exposed Barbie's Dark Side |
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| Author:
| Lobel, Orly |
| ISBN: | 978-0-393-25407-5 |
| Publication Date: | Nov 2017 |
| Publisher: | W. W. Norton & Company, Incorporated
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| Book Format: | Hardback |
| List Price: | USD $27.95 |
Book Description:
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The battle between Mattel, the makers of the iconic Barbie doll, and MGA, the company that created the Bratz dolls, was not just a war over best-selling toys, but a war over who owns ideas.
The battle between Mattel, the makers of the iconic Barbie doll, and MGA, the company that created the Bratz dolls, was not just a war over best-selling toys, but a war over who owns ideas.