he Changing MO of the CMO How the Convergence of Brand and Reputation Is Affecting Marketers |
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| Author:
| Sachs, MaryLee |
| ISBN: | 978-1-4094-2316-4 |
| Publication Date: | Jul 2011 |
| Publisher: | Ashgate Publishing, Limited
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| Imprint: | Gower Publishing Company, Limited |
| Book Format: | Ebook |
| List Price: | USD $59.95 |
Book Description:
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Drawing on the experiences of Chief Marketing Officers (CMOs) from 10 iconic organizations with business and consumer brands across the globe, The Changing MO of the CMO explores how some organizations are making the most of a blended approach to communications and marketing and how CMOs can respond to and prepare for their new responsibilities.
Drawing on the experiences of Chief Marketing Officers (CMOs) from 10 iconic organizations with business and consumer brands across the globe, The Changing MO of the CMO explores how some organizations are making the most of a blended approach to communications and marketing and how CMOs can respond to and prepare for their new responsibilities.