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Why You Really Want What You Want (and How to Make Everyone Want What You've Got)

Urge( )
Author: Mourey, James A.
Publication Date:Aug 2013
Publisher:James A. Mourey
Book Format:Paperback
List Price:USD $29.99
Book Description:

People do weird things...For example, why do people flock to a sale if they can "buy two shirts and get a third shirt half off" but not when they can "spend $25 on three shirts instead of $30?" Why do people trust a drug named Levitra, but not one called Vardenafil (...despite the fact that both are the exact same drug)? Why does a product selling for $50.00 seem so much more expensive than a similar one selling for $49.99? In Urge, Dr. James Mourey addresses these questions and more....
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Book Details
Physical Dimensions (W X L X H):6 x 9 x 0.74 Inches
Book Weight:1.13 Pounds

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