User Behavior in Ubiquitous Online Environments |
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| Editor:
| Pelet, Jean-Eric
Papadopoulou, Panagiota |
| Series title: | Advances in Human and Social Aspects of Technology Ser. |
| ISBN: | 978-1-4666-4566-0 |
| Publication Date: | Oct 2013 |
| Publisher: | IGI Global
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| Imprint: | Information Science Reference |
| Book Format: | Hardback |
| List Price: | USD $175.00USD $175.00 |
Book Description:
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As mobile technologies grow in popularity and widespread use, more and more applications-from banking software to online education-make their way to smartphones, tablets, and other such mobile devices. To be truly effective, organisations must adapt to this changing online landscape and the paradigm of anytime, anywhere access. This explores how users interact with mobile devices and applications in an array of contexts, providing relevant theoretical frameworks and the latest...
More DescriptionAs mobile technologies grow in popularity and widespread use, more and more applications-from banking software to online education-make their way to smartphones, tablets, and other such mobile devices. To be truly effective, organisations must adapt to this changing online landscape and the paradigm of anytime, anywhere access. This explores how users interact with mobile devices and applications in an array of contexts, providing relevant theoretical frameworks and the latest empirical research on ubiquitous computing.