Search Type
  • All
  • Subject
  • Title
  • Author
  • Publisher
  • Series Title
Search Title

Download

What the New Breed of CMOs Know That You Don't

What the New Breed of CMOs Know That You Don't( )
Author: Sachs, MaryLee
ISBN:978-1-4724-0404-6
Publication Date:Jul 2013
Publisher:Ashgate Publishing, Limited
Imprint:Gower Publishing Company, Limited
Book Format:Ebook
List Price:USD $54.95
Book Description:

This book should be viewed as a primer for any new or aspiring CMO, C-suite peer to marketing, or marketer looking to 'up their game', and as such it provides a range of ideas, concepts, approaches and considerations from a wide range of CMOs who are driving significant transformation within their organizations. The chief marketing officer is arguably the least understood role in the C-suite by both the outside world and internal audiences. Job specifications differ widely - much more...
More Description

Book Details
Pages:174
Detailed Subjects: Business & Economics / Marketing / General
Business & Economics / General
Physical Dimensions (W X L X H):6.708 x 9.516 Inches

Book Seller

Condition

Price

Shipping

Total

Loading Stock Details...


NEW!
Bowker Bookwire™ App

Bookwire is a mobile app for your iPhone that gives you the ability to scan a barcode or enter ISBN, access book records and add titles to wish lists. Android app on Google Play itunes_store

Featured Books

The Collapse of Parenting
Sax, Leonard
Paperback: $16.99
Paradise Lost
Milton, John
Paperback: $16.99
The Age of Innocence
Wharton, Edith
Paperback: $10.50

Rate this title:

Select your rating below then click 'submit'.






I do not wish to rate this title.