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Your Brand, the Next Media Company

How a Social Business Strategy Enables Better Content, Smarter Marketing and More Effective Customer Relationships

Your Brand, the Next Media Company( )
Author: Brito, Michael
Series title:Que Biz-Tech Ser.
Publication Date:Oct 2013
Publisher:Pearson Education
Book Format:Hardback
List Price:USD $24.99
Book Description:

Content is still king-and if you're a brand marketer, you need to start thinking like a media company, too. Your Brand, The Next Media Company brings together the strategic insights, operational frameworks, and practical approaches for transforming your brand into a highly successful media company.


There is a content and media surplus in...
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Book Details
Detailed Subjects: Business & Economics / Customer Relations
Business & Economics / Marketing / General
Physical Dimensions (W X L X H):6.084 x 9.204 x 0.741 Inches
Book Weight:1.087 Pounds

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