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1.
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Creating and Sustaining Brand Equity Long Term
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2.
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Uses, Interpretation and Necessity
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3.
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La Fin des Marques Telles Que Nous les Connaissons
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4.
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5.
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Break the Rules of Marketing to Build Luxury Brands
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6.
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Creating and Sustaining Brand Equity Long Term
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7.
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8.
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Creating and Sustaining Brand Equity Long Term
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9.
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Uses, Interpretation and Necessity
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10.
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Uses, Interpretation and Necessity
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11.
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Uses, Interpretation and Necessity
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Author:
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Kapferer, Jean-Noël
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ISBN:
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978-1-315-12880-1
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Book Format:
- Digital (delivered electronically)
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List Price:
- USD $52.95
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Publisher:
- Taylor & Francis Group
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Publication Date:
- Jul 2017
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12.
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How Luxury Brands Can Grow yet Remain Rare
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13.
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14.
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How Luxury Brands Can Grow yet Remain Rare
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15.
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Can Top Brands Survive the New Market Realities?
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16.
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How Luxury Brands Can Grow yet Remain Rare
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17.
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Uses, Interpretations and Images
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18.
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Identifier et Analyser les d�rives et...
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19.
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Uses, Interpretation and Necessity
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20.
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Uses, Interpretation and Necessity
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Author:
-
Kapferer, Jean-Noël
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ISBN:
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978-1-351-49247-8
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Book Format:
- Digital (delivered electronically)
-
List Price:
- USD $52.95
-
Publisher:
- Taylor & Francis Group
-
Publication Date:
- Jul 2017
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