A / B Testing The Most Powerful Way to Turn Clicks into Customers |
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| Author:
| Siroker, Dan
Koomen, Pete |
| ISBN: | 978-1-118-79241-4 |
| Publication Date: | Jul 2015 |
| Publisher: | John Wiley & Sons, Limited
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| Book Format: | Hardback |
| List Price: | AUD $45.95 |
Book Description:
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How Your Business Can Use the Science That Helped Win the White House
The average conversion rate the rate at which visitors convert into customers across the web is only 2%. That means it′s likely that 98% of visitors to your website won′t end up converting into customers.
What′s the solution? A/B testing.
How Your Business Can Use the Science That Helped Win the White House
The average conversion rate the rate at which visitors convert into customers across the web is only 2%. That means it′s likely that 98% of visitors to your website won′t end up converting into customers.
What′s the solution? A/B testing.