A Complaint Is a Gift Using Customer Feedback As a Strategic Tool |
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| Author:
| Barlow, Janelle
Møller, Claus
Møller, Claus |
| ISBN: | 978-1-57675-582-2 |
| Publication Date: | Jan 2018 |
| Publisher: | Berrett-Koehler Publishers, Incorporated
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| Book Format: | Paperback |
| List Price: | AUD $59.99 |
Book Description:
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The first edition introduced the revolutionary notion that customer complaints are not annoyances to be dodged, denied, or buried, but are instead valuable pieces of feedback. This updated edition explores how this feedback can be used to improve an organization's products and services.
The first edition introduced the revolutionary notion that customer complaints are not annoyances to be dodged, denied, or buried, but are instead valuable pieces of feedback. This updated edition explores how this feedback can be used to improve an organization's products and services.