A Concise Guide to Market Research The Process, Data, and Methods Using IBM SPSS Statistics |
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| Author:
| Sarstedt, Marko
Mooi, Erik |
| ISBN: | 978-3-642-12540-9 |
| Publication Date: | Dec 2010 |
| Publisher: | Springer
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| Book Format: | Hardback |
| List Price: | AUD $125.95 |
Book Description:
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This accessible, practice-oriented and compact text provides a hands-on introduction to the principles of market research. It presents the most important techniques and shows how to translate theoretical choices into SPSS and how to analyze the output.
This accessible, practice-oriented and compact text provides a hands-on introduction to the principles of market research. It presents the most important techniques and shows how to translate theoretical choices into SPSS and how to analyze the output.