A Framework for Marketing Management |
|
| Author:
| Kotler, Philip
Keller, Kevin Lane |
| ISBN: | 978-0-13-230389-7 |
| Publication Date: | May 2006 |
| Publisher: | Prentice Hall PTR
|
| Imprint: | Prentice Hall |
| Book Format: | Paperback |
| List Price: | Contact Supplier contact
|
Book Description:
|
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course.
Framework for Marketing Management provides authoritative marketing theory in a concise format thus offering flexibility in classes where outside cases, simulations, and projects are brought in.
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course.
Framework for Marketing Management provides authoritative marketing theory in a concise format thus offering flexibility in classes where outside cases, simulations, and projects are brought in.