This work analyses the publicly available purpose statements of some of Australia's largest companies. The analysis proceeds through three screens. The results reveal that companies with a purpose statement outperform those without a purpose statement, when considering ESG metrics. Further, a shorter purpose statement appears to matter as does one that connects a company's core business to what the world needs.
This work analyses the publicly available purpose statements of some of Australia's largest companies. The analysis proceeds through three screens. The results reveal that companies with a purpose statement outperform those without a purpose statement, when considering ESG metrics. Further, a shorter purpose statement appears to matter as does one that connects a company's core business to what the world needs.