According to Kotler The World's Foremost Authority on Marketing Answers Your Questions |
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| Author:
| Kotler, Philip |
| ISBN: | 978-0-8144-7295-8 |
| Publication Date: | Feb 2019 |
| Publisher: | AMACOM
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| Book Format: | Paperback |
| List Price: | AUD $29.99 |
Book Description:
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According to Kotler distills the essence of marketing guru Philip Kotler's wisdom and years of experience into an immensely readable question and answer format. Based on the thousands of questions Kotler has been asked over the years, the book reveals the revolutionary theories of one of the profession's most revered experts.
According to Kotler distills the essence of marketing guru Philip Kotler's wisdom and years of experience into an immensely readable question and answer format. Based on the thousands of questions Kotler has been asked over the years, the book reveals the revolutionary theories of one of the profession's most revered experts.