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Adland

A Global History of Advertising

Adland( )
Author: Tungate, Mark
ISBN:978-0-7494-7637-3
Publication Date:Jan 2015
Publisher:Kogan Page, Limited
Book Format:Hardback
List Price:AUD $202.00
Book Description:

Gain a global perspective on the advertising landscape and apply the insights with this ground-breaking examination.

Book Details
Pages:272
Detailed Subjects: Business & Economics / Advertising & Promotion
Physical Dimensions (W X L X H):16.2 x 24 x 1.9 cm
Book Weight:0.582 Kilograms



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