Ads, Fads, and Consumer Culture Advertising's Impact on American Character and Society |
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| Author:
| Berger, Arthur Asa |
| ISBN: | 978-1-4422-4125-1 |
| Publication Date: | Jan 2015 |
| Publisher: | Rowman & Littlefield Publishing Group, Incorporated
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| Book Format: | Paperback |
| List Price: | AUD $71.99 |
Book Description:
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Ads, Fads, and Consumer Culture-now in its fifth edition-draws on both academic and applied perspectives to offer a lively critique of contemporary advertising and its effects on American society.
Ads, Fads, and Consumer Culture-now in its fifth edition-draws on both academic and applied perspectives to offer a lively critique of contemporary advertising and its effects on American society.