Advertising Concept and Copy |
|
| Author:
| Felton, George |
| ISBN: | 978-0-393-73159-0 |
| Publication Date: | Apr 2006 |
| Publisher: | W. W. Norton & Company, Incorporated
|
| Book Format: | Paperback |
| List Price: | AUD $77.95 |
Book Description:
|
How to find the ideas that make for great ads and deliver them in fresh, memorable, persuasive ways.
How to find the ideas that make for great ads and deliver them in fresh, memorable, persuasive ways.