Advertising |
|
Author:
| MacRury, Iain |
Series title: | Routledge Introductions to Media and Communications Ser. |
ISBN: | 978-0-415-25126-6 |
Publication Date: | Dec 2008 |
Publisher: | Routledge
|
Book Format: | Paperback |
List Price: | AUD $56.99 |
Book Description:
|
Written in an accessible and interesting style this book presents a clear and easy guide to the main approaches to advertising, and explores how advertising can be studied as a cultural industry.
Written in an accessible and interesting style this book presents a clear and easy guide to the main approaches to advertising, and explores how advertising can be studied as a cultural industry.