Advertising Account Planning New Strategies in the Digital Landscape |
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Author:
| Pardun, Carol J. Barnes, Beth E. Broyles, Sheri J. |
ISBN: | 978-1-5381-1407-0 |
Publication Date: | Jun 2019 |
Publisher: | Rowman & Littlefield Publishing Group, Incorporated
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Book Format: | Paperback |
List Price: | AUD $64.99 |
Book Description:
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Advertising Account Planning in the Digital Media Landscape seeks to bridge the gap between account planning and digital landscape. This text provides a thorough explanation of the kinds of research needed for the account planning process to be successful, and all explained within a digital media mindset.
Advertising Account Planning in the Digital Media Landscape seeks to bridge the gap between account planning and digital landscape. This text provides a thorough explanation of the kinds of research needed for the account planning process to be successful, and all explained within a digital media mindset.